Nova AI Assistant

Nova is an AI assistant built directly into your LaunchMyStore admin dashboard. It helps you manage your store through natural language conversations.

Nova and MCP share the same tools. Nova is for in-dashboard use, while MCP is for external AI clients like Claude Desktop. Both use identical tool definitions — see Tools Reference.

What Nova Can Do

Nova ships with ~160 built-in tools across 35 categories. Highlights:

Products & Variants

“Add a Summer T-Shirt for $29.99 with sizes S/M/L”

Orders & Fulfillment

“Mark order #1234 as shipped” or “Refund this order”

Analytics & Insights

“How did we do this week?” or “Best-selling product this month?”

Coupons & Discounts

“Create SUMMER25 — 25% off, weekend only”

Customers

“Find repeat customers from New York”

Content (AI)

“Write a blog post about summer fashion trends”

Themes & Files

“Change header to blue” or “Add a hero section to the homepage”

Store Settings

“Free shipping over $50” or “Enable guest checkout”

Apps & Functions

“List installed apps” or “Test the discount function”

Metafields

“Set the warranty_years metafield to 5 on this product”

Agents & Automations

“Email a thank-you note when any order is placed”

POS & Shifts

“Open a register shift” or “List today’s shifts”

Getting Started

Nova is available in your admin dashboard. Look for the AI assistant icon in the bottom-right corner or press Cmd+K / Ctrl+K.

Example Conversations

Managing Products:

You: Add a product called "Classic Hoodie" priced at $49.99
Nova: ✓ Product created! "Classic Hoodie" is now in your store at $49.99.

You: Set stock to 50 units
Nova: ✓ Updated stock to 50 units for "Classic Hoodie"

Checking Analytics:

You: How's the store doing this week?
Nova: This week's performance:
      • Revenue: $4,230 (+15% vs last week)
      • Orders: 47 orders
      • Average order: $90
      • Top product: Summer Dress (12 sold)

Creating Discounts:

You: Create a 25% off code SUMMER25 valid until end of month
Nova: ✓ Coupon created!
      Code: SUMMER25
      Discount: 25% off
      Expires: June 30, 2025

Nova vs MCP

Feature	Nova (In-Dashboard)	MCP (External)
Where	Admin dashboard	Claude Desktop, Cursor, Claude Code, etc.
Auth	Automatic (logged-in session)	1-year MCP token (`/mcp/token`)
Streaming	Real-time SSE responses	Depends on the client
Tools	~160 shared definitions	Same set (every tool is dual-exposed)
Credits	Charged from your Nova credit balance	Charged from your Nova credit balance

Capabilities by Category

Products & variants

Search, list, filter, sort products
Add/update/delete products (including variants)
Add/update/delete individual variants
List the (option-name, option-value) pairs across the store

Orders & fulfillment

List orders with status/payment/date/customer filters
Look up a single order in detail
Update status, tracking number, courier, delivery date
Create manual orders (admin-side checkout)
Refund orders
List abandoned carts

Analytics

Dashboard summary (revenue, orders, AOV, traffic)
Sales analytics with breakdowns and trends
Traffic analytics (sessions, sources, page views)
Product analytics (views, ATC, conversion)

Coupons

List coupons
Create coupons (Percentage, Flat, BuyXGetY, FreeShipping, Freebie)
Update / delete / deactivate coupons

Customers

Search and list customers
Add, update, delete customers
View per-customer purchase history through orders

Blogs & pages

Create/update/delete blog posts (with SEO fields)
Create/update/delete custom pages
List blogs and pages with search

Themes

List themes; set the active theme
Read/save theme settings
Browse template sections; add/delete sections
Reorder sections
Add/delete blocks inside sections
List/read available section types and their schemas
Direct theme file editor: list / read / write / delete / rename any file under sections/, snippets/, blocks/, assets/, templates/, layout/, config/, locales/ (text up to 5 MB, binaries up to 10 MB under assets/ only)
Convenience wrappers to create snippets, sections, blocks

Menus

List header/footer menus
Add, update, delete menu items
Link items to pages, products, categories, or custom URLs

Shipping & shipping zones

Read/update flat or variable shipping rates
Free-delivery thresholds
Manage shipping zones (countries, rates per zone)

Store settings

Store/business info (name, contact, address)
Checkout settings (guest checkout, custom fields)
Preferences (auto-accept orders, notifications, sender email)
Newsletter subscriber list
Staff list and removal
Socials (Instagram, Facebook, etc.)

Taxes

Read/update tax settings
Manage sales-tax rules
Manage tax classes

Content (AI)

write_content — marketing copy, descriptions, blog posts, emails, ads, social
generate_product_description — polished AI product copy
rewrite_for_seo — keyword-target a piece of text
summarize_reviews, chat_with_data, dashboard_insight, nightly_briefing, image_to_listing

Media

List the media library
Delete media files

Reviews & policies

List reviews; AI-summarize them
Manage store policies (refund, privacy, terms, shipping)

Selling plans

Create/update/delete selling-plan groups (subscriptions, deposits)
Attach selling plans to products

Payments

List payment providers
Add / delete payment providers

Warehouses

List warehouses
Add, update, delete warehouses

Webhooks

List, add, update, delete webhook subscriptions

Notifications

List in-app notifications
Delete individual notifications

POS (Point of Sale)

Open / close register shifts
List shifts and current shift state

Apps & functions (developer ecosystem)

List installed apps and marketplace apps
Install/uninstall apps
Create / update / delete developer apps and extensions
Upload, test, and delete app functions
Submit apps for review
Regenerate app secrets

Metafields

Create metafield definitions
Read / write / delete metafield values across all 9 owner types (shop, product, variant, collection, customer, order, page, blog, article)

Credits & billing

View Nova credit balance & history
Top up credits (Spark, Boost, Studio add-on packs)
View active subscription, history, and cancel

Leaderboard

Top stores / top staff by sales (admin context)

Agents (automations)

approve_and_execute — stage destructive actions behind an approval gate
schedule_task — cron / one-shot future executions
subscribe_to_event — trigger a tool when a store event fires (e.g. orders/create)

For the full parameter list of every tool, see Nova Tools Reference or MCP Tools Reference — both pages describe the same shared catalog.

Usage Limits

Nova has two independent gates — both apply per request unless you’re using your own LLM API key (which bypasses both):

1. Credit balance (primary gate)

Every tool call costs 10 Nova credits. If your balance drops below 10 you can’t run another tool until you top up. Each plan ships with a credit allowance that’s refilled on activation or renewal:

Plan	Credits / refill	≈ tool calls per refill	Daily message cap
Trial	100	10	5
Starter	500	50	10
Gold	1,000	100	20
Platinum	2,000	200	50

2. Add-on credit packs

Top up your credit balance any time with a Nova credit add-on subscription. Three tiers, monthly or annual:

Tier	Credits / month	Price / month
Spark	2,000	$9
Boost (recommended)	12,000	$39
Studio	50,000	$99

Annual cadence ships 12× credits for 10× the price (≈17% off). AppSumo / lifetime-deal accounts see a separate matrix with cheaper per-credit pricing.

3. Daily message cap

A soft per-day cap on conversation turns (not tool calls). Applies only when Nova uses our platform LLM key — if you supply your own API key in Store Settings → Preferences, this gate is removed entirely.

Plan	Daily messages
Trial	5
Starter	10
Gold	20
Platinum	50

Bring-your-own LLM key

Add an OpenAI or Anthropic key in Store Settings → Preferences and Nova will use it instead of platform credits. With a BYO key:

No Nova credits are deducted.
The daily message cap is disabled.
You pay your model provider directly for tokens.

Tips for Best Results

Be specific: “Add a blue cotton t-shirt for $25” works better than “add a product”
Use context: Nova remembers the conversation, so you can say “set its price to $30” after adding a product
Ask for help: “What can you do?” shows available capabilities
Batch requests: “Add products: Red Shirt $20, Blue Shirt$ 22, Green Shirt $18”

Streaming Responses

Nova supports real-time streaming, showing you:

What tool it’s using (e.g., “Searching products…”)
Progress updates for long operations
Results as they become available

Documentation Index

​Nova AI Assistant

​What Nova Can Do

Products & Variants

Orders & Fulfillment

Analytics & Insights

Coupons & Discounts

Customers

Content (AI)

Themes & Files

Store Settings

Apps & Functions

Metafields

Agents & Automations

POS & Shifts

​Getting Started

​Example Conversations

​Nova vs MCP

​Capabilities by Category

​Products & variants

​Orders & fulfillment

​Analytics

​Categories

​Coupons

​Customers

​Blogs & pages

​Themes

​Menus

​Shipping & shipping zones

​Store settings

​Taxes

​Content (AI)

​Media

​Reviews & policies

​Selling plans

​Payments

​Warehouses

​Webhooks

​Notifications

​POS (Point of Sale)

​Apps & functions (developer ecosystem)

​Metafields

​Credits & billing

​Leaderboard

​Agents (automations)

​Usage Limits

​1. Credit balance (primary gate)

​2. Add-on credit packs

​3. Daily message cap

​Bring-your-own LLM key

​Tips for Best Results

​Streaming Responses

​See Also

Nova AI Assistant

What Nova Can Do

Getting Started

Example Conversations

Nova vs MCP

Capabilities by Category

Products & variants

Orders & fulfillment

Analytics

Categories

Coupons

Customers

Blogs & pages

Themes

Menus

Shipping & shipping zones

Store settings

Taxes

Content (AI)

Media

Reviews & policies

Selling plans

Payments

Warehouses

Webhooks

Notifications

POS (Point of Sale)

Apps & functions (developer ecosystem)

Metafields

Credits & billing

Leaderboard

Agents (automations)

Usage Limits

1. Credit balance (primary gate)

2. Add-on credit packs

3. Daily message cap

Bring-your-own LLM key

Tips for Best Results

Streaming Responses

See Also