Theme Block Extensions

Theme blocks are Liquid-based UI components that merchants can add to their storefront themes. They appear in the theme editor alongside native blocks, allowing merchants to position and configure them visually.

How Theme Blocks Work

Your app installs block files (.aqua template + .schema.json schema)
Blocks appear in the merchant’s theme editor under “App Blocks”
Merchants drag blocks into sections and configure settings
LaunchMyStore renders your block using the Liquid template engine

Block File Structure

Each theme block requires two files:

extensions/{domainSlug}/{appHandle}/blocks/
├── product-reviews.aqua          # Liquid template
└── product-reviews.schema.json   # Settings schema

Creating a Theme Block

1. Write the Liquid Template

Theme blocks use .aqua files with standard Liquid syntax:

{% comment %} product-reviews.aqua {% endcomment %}

<div class="app-reviews-widget" data-product-id="{{ product.id }}">
  {% if block.settings.show_title %}
    <h3 class="reviews-title">{{ block.settings.title }}</h3>
  {% endif %}
  
  <div class="reviews-summary">
    {% render 'review-stars', rating: product.metafields.reviews.average %}
    <span class="review-count">
      {{ product.metafields.reviews.count }} reviews
    </span>
  </div>
  
  <div class="reviews-list" id="reviews-{{ product.id }}">
    {% for review in product.metafields.reviews.items limit: block.settings.limit %}
      <div class="review-item">
        <div class="review-header">
          <strong>{{ review.author }}</strong>
          {% render 'review-stars', rating: review.rating %}
        </div>
        <p class="review-body">{{ review.body }}</p>
      </div>
    {% endfor %}
  </div>
  
  {% if block.settings.enable_pagination %}
    <button class="load-more" data-page="2">Load More Reviews</button>
  {% endif %}
</div>

<style>
  .app-reviews-widget {
    padding: {{ block.settings.padding }}px;
    background: {{ block.settings.background_color }};
  }
  .reviews-title {
    color: {{ block.settings.title_color }};
    font-size: {{ block.settings.title_size }}px;
  }
</style>

{# Per-app CSS/JS is shipped via the manifest's stylesheetUrl/scriptUrl
   fields — there is no `extension_asset_url` filter. The host injects
   them automatically when the block renders. See "Per-app CSS/JS" below. #}

2. Define the Schema

The schema controls what settings appear in the theme editor:

{
  "name": "Product Reviews",
  "target": "product",
  "settings": [
    {
      "type": "header",
      "content": "Content"
    },
    {
      "type": "text",
      "id": "title",
      "label": "Section Title",
      "default": "Customer Reviews"
    },
    {
      "type": "checkbox",
      "id": "show_title",
      "label": "Show Title",
      "default": true
    },
    {
      "type": "range",
      "id": "limit",
      "label": "Reviews to Show",
      "min": 3,
      "max": 20,
      "step": 1,
      "default": 5
    },
    {
      "type": "checkbox",
      "id": "enable_pagination",
      "label": "Enable Load More",
      "default": true
    },
    {
      "type": "header",
      "content": "Styling"
    },
    {
      "type": "color",
      "id": "background_color",
      "label": "Background Color",
      "default": "#ffffff"
    },
    {
      "type": "color",
      "id": "title_color",
      "label": "Title Color",
      "default": "#333333"
    },
    {
      "type": "range",
      "id": "title_size",
      "label": "Title Size",
      "min": 14,
      "max": 36,
      "step": 2,
      "default": 24,
      "unit": "px"
    },
    {
      "type": "range",
      "id": "padding",
      "label": "Padding",
      "min": 0,
      "max": 60,
      "step": 5,
      "default": 20,
      "unit": "px"
    },
    {
      "type": "header",
      "content": "Advanced"
    },
    {
      "type": "checkbox",
      "id": "enable_lazy_load",
      "label": "Lazy Load Reviews",
      "default": false,
      "info": "Load reviews via JavaScript for better performance"
    }
  ]
}

Top-level Schema Fields

The schema JSON accepts the following top-level keys:

Field	Type	Description
`name`	string (required)	Display name in the theme editor block picker.
`target`	string \| string[] (required)	Page-type slot where the block can be inserted. See Available Targets.
`tag`	string	HTML wrapper element for the block (default `section`).
`class`	string	Class name applied to the wrapper element. Useful for shared per-app CSS hooks.
`settings`	object[]	Block-level settings shown in the theme editor. See Setting Types.
`blocks`	object[]	Nested block templates the merchant can add inside this block — same `type` / `name` / `settings` shape as a section’s `blocks` array.
`max_blocks`	integer	Hard cap on how many nested `blocks` a merchant can add (default 50, configurable via `MAX_BLOCKS_PER_SECTION`).
`presets`	object[]	Pre-configured combinations of settings + nested blocks shown as quick-add options in the picker. Each preset has `{ name, settings?, blocks? }`.
`color_scheme`	string	Default color-scheme handle to apply (e.g. `"scheme-1"`). Honoured by themes that wire schemes through their `t:section.color_scheme` plumbing.

{
  "name": "Trust Badge Row",
  "tag": "div",
  "class": "plinth-trust-row",
  "target": ["product", "cart"],
  "settings": [
    { "type": "range", "id": "columns", "label": "Columns", "min": 2, "max": 6, "default": 4 }
  ],
  "blocks": [
    {
      "type": "badge",
      "name": "Trust Badge",
      "settings": [
        { "type": "text", "id": "icon", "label": "Icon", "default": "truck" },
        { "type": "text", "id": "label", "label": "Label", "default": "Free shipping" }
      ]
    }
  ],
  "max_blocks": 6,
  "presets": [
    { "name": "Default", "blocks": [{ "type": "badge" }, { "type": "badge" }, { "type": "badge" }] }
  ]
}

Available Targets

The target field determines which page types your block can be added to:

Target	Description	Available Objects
`index`	Homepage	`shop`, `collections`, `articles`
`product`	Product pages	`product`, `shop`, `collection`
`collection`	Collection pages	`collection`, `products`, `shop`
`cart`	Cart page	`cart`, `shop`
`article`	Blog articles	`article`, `blog`, `shop`
`page`	Custom pages	`page`, `shop`
`blog`	Blog listing	`blog`, `articles`, `shop`
`search`	Search results	`search`, `results`, `shop`

You can target multiple page types by specifying an array: "target": ["product", "collection"]

Setting Types

Basic Inputs

{
  "type": "text",
  "id": "heading",
  "label": "Heading Text",
  "default": "Welcome",
  "placeholder": "Enter heading..."
}

{
  "type": "textarea",
  "id": "description",
  "label": "Description",
  "default": "",
  "placeholder": "Enter description..."
}

{
  "type": "number",
  "id": "columns",
  "label": "Number of Columns",
  "default": 3
}

Selection Inputs

{
  "type": "select",
  "id": "layout",
  "label": "Layout Style",
  "options": [
    { "value": "grid", "label": "Grid" },
    { "value": "list", "label": "List" },
    { "value": "carousel", "label": "Carousel" }
  ],
  "default": "grid"
}

{
  "type": "radio",
  "id": "alignment",
  "label": "Text Alignment",
  "options": [
    { "value": "left", "label": "Left" },
    { "value": "center", "label": "Center" },
    { "value": "right", "label": "Right" }
  ],
  "default": "left"
}

Range & Toggle

{
  "type": "range",
  "id": "opacity",
  "label": "Opacity",
  "min": 0,
  "max": 100,
  "step": 5,
  "default": 100,
  "unit": "%"
}

{
  "type": "checkbox",
  "id": "show_badge",
  "label": "Show Badge",
  "default": true,
  "info": "Display a badge on featured items"
}

Visual Pickers

{
  "type": "color",
  "id": "accent_color",
  "label": "Accent Color",
  "default": "#007bff"
}

{
  "type": "color_background",
  "id": "background",
  "label": "Background",
  "default": "linear-gradient(180deg, #ffffff 0%, #f5f5f5 100%)"
}

{
  "type": "image_picker",
  "id": "banner_image",
  "label": "Banner Image"
}

Resource Pickers

{
  "type": "product",
  "id": "featured_product",
  "label": "Featured Product"
}

{
  "type": "collection",
  "id": "source_collection",
  "label": "Source Collection"
}

{
  "type": "url",
  "id": "link",
  "label": "Link URL"
}

Installing Theme Blocks

Blocks are deployed by the install pipeline when your app is installed on a store. POST /api/apps/install-extensions is a server-to-server endpoint gated by the platform’s internal API key (no CORS) — the backend calls it during install with inline block content; it is not called directly from a browser with a merchant access token. (The only browser-accepted variant is a fromCatalog: true catalog copy, which requires the merchant to own the target store.)

const response = await fetch('https://store.launchmystore.io/api/apps/install-extensions', {
  method: 'POST',
  headers: {
    'Content-Type': 'application/json',
    'X-Internal-API-Key': INTERNAL_API_KEY
  },
  body: JSON.stringify({
    domainSlug: 'merchant-store',
    appHandle: 'my-reviews-app',
    extensions: {
      blocks: [
        {
          handle: 'product-reviews',
          template: `{% comment %}Your Liquid template{% endcomment %}...`,
          schema: {
            name: 'Product Reviews',
            target: 'product',
            settings: [/* ... */]
          }
        }
      ],
      snippets: [
        {
          handle: 'review-stars',
          template: `{% for i in (1..5) %}...{% endfor %}`
        }
      ],
      assets: [
        {
          filename: 'reviews.js',
          url: 'https://my-app.example.com/dist/reviews.js'
        },
        {
          filename: 'reviews.css',
          url: 'https://my-app.example.com/dist/reviews.css'
        }
      ]
    }
  })
});

Per-app CSS/JS

There is no extension_asset_url filter. Apps ship CSS/JS in one of two ways:

1. Inline `<style>` / `<script>` in the `.aqua` template

For small, dynamic CSS that depends on block.settings.*, inline a <style> tag inside the template (as shown in the example above). This is the recommended approach for block-scoped styles.

2. Bundled assets (per-merchant disk copy)

Files in extensions.assets[] are downloaded and stored under extensions/{domainSlug}/{appHandle}/assets/. They’re publicly served at the same path, so reference them as absolute URLs:

<link rel="stylesheet" href="/extensions/{{ __domainSlug }}/my-reviews-app/assets/reviews.css">

__domainSlug is the merchant’s store identifier and is the same path segment the host uses when copying your bundled assets onto disk.

3. App embeds (page-wide scripts)

For scripts that should load on every page (analytics, chat widgets, review widgets that scan the page), use an app embed instead of a block. See App Embeds — embeds support scriptSrc, inlineHtml, and stylesheetUrl and are injected by the host into the rendered HTML.

Block manifests accept stylesheetUrl and scriptUrl fields, but the host does not currently inject them when the block renders. If your block needs external CSS/JS, declare it as an app embed (option 3) or inline it in the .aqua template (option 1).

Theme assets (different from extension assets)

For files inside the merchant’s theme (the theme’s assets/ folder), use the standard Liquid filters:

{{ 'foo.css' | asset_url }} — theme asset CDN URL
{{ 'foo.png' | asset_img_url }} — theme image asset
{{ 'foo.svg' | inline_asset_content }} — inline SVG content
{{ 'foo.pdf' | file_url }} — theme file CDN URL

Snippets

Create reusable components as snippets:

{% comment %} snippets/review-stars.aqua {% endcomment %}

<div class="star-rating" aria-label="{{ rating }} out of 5 stars">
  {% assign full_stars = rating | floor %}
  {% assign half_star = rating | modulo: 1 | round %}
  {% assign empty_stars = 5 | minus: full_stars | minus: half_star %}
  
  {% for i in (1..full_stars) %}
    <span class="star star--full">★</span>
  {% endfor %}
  
  {% if half_star == 1 %}
    <span class="star star--half">★</span>
  {% endif %}
  
  {% for i in (1..empty_stars) %}
    <span class="star star--empty">☆</span>
  {% endfor %}
</div>

Then render the snippet from your block:

{% render 'review-stars', rating: 4.5 %}

Accessing Data

Block Settings

Access settings via block.settings:

{{ block.settings.title }}
{{ block.settings.show_title }}
{{ block.settings.background_color }}

Global Objects

Standard Liquid theme global objects are available:

{{ shop.name }}
{{ product.title }}
{{ customer.email }}
{{ cart.item_count }}

Metafields

Access your app’s metafields:

{{ product.metafields.my_app.rating }}
{{ shop.metafields.my_app.settings | json }}

Best Practices

Keep templates performant

Avoid complex logic in Liquid. Pre-compute values in your backend and store them in metafields.

Use semantic HTML

Use proper heading levels, ARIA labels, and semantic elements for accessibility.

Scope your CSS

Prefix class names with your app handle to avoid style conflicts with the theme.

Lazy load JavaScript

Use defer or dynamic imports for JavaScript to avoid blocking page render.

Support theme settings

Respect the merchant’s theme colors and fonts where possible. Use CSS custom properties.

Test across themes

Test your blocks with multiple themes to ensure compatibility with different layouts.

Example: Featured Products Block

A complete example showing a featured products carousel:

<div class="app-featured-products" data-app="{{ block.settings.app_id }}">
  <div class="featured-header">
    {% if block.settings.show_title %}
      <h2 class="featured-title">{{ block.settings.title }}</h2>
    {% endif %}
    {% if block.settings.show_subtitle %}
      <p class="featured-subtitle">{{ block.settings.subtitle }}</p>
    {% endif %}
  </div>
  
  <div class="featured-grid" style="--columns: {{ block.settings.columns }}">
    {% assign collection = collections[block.settings.collection] %}
    {% for product in collection.products limit: block.settings.limit %}
      <div class="featured-product">
        <a href="{{ product.url }}">
          <img 
            src="{{ product.featured_image | image_url: width: 400 }}" 
            alt="{{ product.title }}"
            loading="lazy"
          >
          <h3>{{ product.title }}</h3>
          <p class="price">{{ product.price | money }}</p>
        </a>
        <button class="add-to-cart" data-variant="{{ product.first_available_variant.id }}">
          Add to Cart
        </button>
      </div>
    {% endfor %}
  </div>
</div>

<style>
  .app-featured-products {
    padding: {{ block.settings.padding }}px 0;
  }
  .featured-grid {
    display: grid;
    grid-template-columns: repeat(var(--columns), 1fr);
    gap: 20px;
  }
  @media (max-width: 768px) {
    .featured-grid {
      grid-template-columns: repeat(2, 1fr);
    }
  }
</style>

{
  "name": "Featured Products",
  "target": ["index", "collection", "product"],
  "settings": [
    {
      "type": "text",
      "id": "title",
      "label": "Title",
      "default": "Featured Products"
    },
    {
      "type": "checkbox",
      "id": "show_title",
      "label": "Show Title",
      "default": true
    },
    {
      "type": "text",
      "id": "subtitle",
      "label": "Subtitle",
      "default": ""
    },
    {
      "type": "checkbox",
      "id": "show_subtitle",
      "label": "Show Subtitle",
      "default": false
    },
    {
      "type": "collection",
      "id": "collection",
      "label": "Collection"
    },
    {
      "type": "range",
      "id": "limit",
      "label": "Products to Show",
      "min": 2,
      "max": 12,
      "step": 1,
      "default": 4
    },
    {
      "type": "range",
      "id": "columns",
      "label": "Columns",
      "min": 2,
      "max": 6,
      "step": 1,
      "default": 4
    },
    {
      "type": "range",
      "id": "padding",
      "label": "Vertical Padding",
      "min": 0,
      "max": 100,
      "step": 10,
      "default": 40,
      "unit": "px"
    }
  ]
}

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Theme Blocks

Theme Block Extensions

How Theme Blocks Work

Block File Structure

Creating a Theme Block

1. Write the Liquid Template

2. Define the Schema

Top-level Schema Fields

Available Targets

Setting Types

Basic Inputs

Selection Inputs

Range & Toggle

Visual Pickers

Resource Pickers

Installing Theme Blocks

Per-app CSS/JS

1. Inline `<style>` / `<script>` in the `.aqua` template

2. Bundled assets (per-merchant disk copy)

3. App embeds (page-wide scripts)

Theme assets (different from extension assets)

Snippets

Accessing Data

Block Settings

Global Objects

Metafields

Best Practices

Example: Featured Products Block

​Theme Block Extensions

​How Theme Blocks Work

​Block File Structure

​Creating a Theme Block

​1. Write the Liquid Template

​2. Define the Schema

​Top-level Schema Fields

​Available Targets

​Setting Types

​Basic Inputs

​Selection Inputs

​Range & Toggle

​Visual Pickers

​Resource Pickers

​Installing Theme Blocks

​Per-app CSS/JS

​1. Inline <style> / <script> in the .aqua template

​2. Bundled assets (per-merchant disk copy)

​3. App embeds (page-wide scripts)

​Theme assets (different from extension assets)

​Snippets

​Accessing Data

​Block Settings

​Global Objects

​Metafields

​Best Practices

​Example: Featured Products Block

Theme Block Extensions

How Theme Blocks Work

Block File Structure

Creating a Theme Block

1. Write the Liquid Template

2. Define the Schema

Top-level Schema Fields

Available Targets

Setting Types

Basic Inputs

Selection Inputs

Range & Toggle

Visual Pickers

Resource Pickers

Installing Theme Blocks

Per-app CSS/JS

1. Inline `<style>` / `<script>` in the `.aqua` template

2. Bundled assets (per-merchant disk copy)

3. App embeds (page-wide scripts)

Theme assets (different from extension assets)

Snippets

Accessing Data

Block Settings

Global Objects

Metafields

Best Practices

Example: Featured Products Block